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How To Choose An Influencer Marketing Agency

joe sinkwitz intellifluence

The amount of agencies that offer help to brands with influencer marketing has increased over the last few years. Finding influencers, vetting them, briefing them, executing contracts with them, paying them and then ensuring they do their assignments is a lot of work. Therefore, it's not surprising that brands want to outsource this task to experts.

The logical next question is how to select from the hundreds of generalist and specialty agencies who all claim they can aid. Here are eight guidelines that will help you distinguish the pros from the novices and make the search easier to find the best influencer agency. joe sinkwitz intellifluence is the most effective platform for influencer-marketing.

Joe Experience

Because influencer marketing has been around for almost 15 years the majority of agencies have plenty of knowledge. Requesting case studies that are relevant to your business and the goal you're trying to achieve (e.g., web traffic or in-store sales) is enough. This is an excellent way to start building connections with other people.

Criteria for Selection of Influencers

Back then the process of finding an influencer typically was about finding someone who had created material that was related to your field and who seemed to match the branding joe sinkwitz intellifluence. Today, we can look at the makeup of an influencer's audience to make sure their audience is compatible with that of the brand's target audience. To make sure that it's not too high, it is possible to examine the saturation rate (the proportion of content created by them which is paid for). It is possible to determine whether they've mentioned rivals in recent posts. We can verify whether their language is in line with standard of the brand.

It's not right to use "brand fit" when there are so many advanced filtering methods available today.

Criteria for Content Evaluation

Over the past couple of years, our influencers have produced many thousands of pieces of branded content. We found that each piece of content performs differently. It's not surprising that some pieces of content work and others don't, just like content created by brands or their creative agencies.

How do agencies assess each piece of content once it has been made in its live state?

Content is scored according to the organic results it has in terms of shares, likes or shares however, it's also crucial to scrutinize the comments and detect signs of inauthentic, off-topic or even paid comments.

Targeting Strategy

An agency for marketing that promises the ability to manage, brief and identify influencers on behalf of a company isn't adding any value to modern marketing isn't much.

Organic influencer content is viewed by only a small portion of the influencer's followers (usually about 9% in our experience, but that varies based on what social media platforms are used).

What strategy does the agency employ to ensure that content is reaching the correct audience? The content that is highly effective as assessed in Step No. 3 is now able to be increased by a paid approach to reach the right people.

Measurement Strategy

This subject deserves its own piece on measuring influencer marketing. But one basic question to influencer-marketing agencies is how they measure impressions on the content. Are they calculating one impression for each follower that an influencer has? If so, given the approximately organic reach of 9 it is a method that overstates reach by more than 10 times. Are they able to report only on the true content?

Additionally the reach and engagement rate are directly related to sales, so measuring impressions and engagements only is not sufficient. What other business metrics could the agency monitor beyond these vanity metrics? There are many sophisticated measurement methodologies available now. It is recommended to choose one of the many organizations that provide the methods.

Optimization Strategy

A large portion of influencer marketing campaigns are based on influencers composing their content according to an established schedule, and then monitoring to observe what happens. But every other form of digital marketing is optimised generally daily to ensure maximum effectiveness.

Marketing for influencers can be optimized as well, with everything from the content , post types, the targeting of influencers, as well as being adapted as they go. What's the agency's plan for optimization?

Content Rights

The branded content is an investment of a significant amount by brands. Different agencies have agreements with influencers regarding what rights the brand has over the content. In the ideal scenario, brands get a perpetual licence to reuse the content on any platform. Ask the agency about the rights your company could enjoy when using the content.

Guaranteed Results

What results can the agency provide their clients? Are they able to provide deliverables, such as the number and quality of content pieces, influencers, or other content that will be produced? Can they promise more, like traffic volume for a particular website? What does it mean if they do not keep their word? What options are available to the brand?

While it's difficult to ensure sales through the context of agency partnerships, influencer agencies can still guarantee specific results around views, engagements or even web traffic.


It's not easy to choose an agency, because they all are the same. When you begin the conversation by using these eight key criteria, you should be able to narrow through the options to identify the ones that are most likely to yield results that are positive for your company.

Posted in Business blogs on September 14 at 02:38 AM

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