Deepfake technology can be used to create a variety of parody videos of political and celebrity leaders. They can cause animosity across different sections of society. These videos can create tensions between nations.

There are positive uses of the technology known as deepfake, such as bringing deceased actors back to their former roles in TV and movie shows. The technology also helps the transgender community to identify in their gender preference as well as digitally re-create amputees' lost limbs.

1. It's Hard to Detect

When used irresponsibly, Deep fakes and AI technology can allow the spread of false information quickly. This can lead to negative publicity and can damage the reputation of businesses. For example, a video made in May that showed Nancy Pelosi slurring her speech went viral on social media. A fake that featured Facebook Chief Executive Officer Mark Zuckerberg sounding like James Bond villain went viral.

It's difficult to spot deepfakes, particularly when they are high quality. Technology companies and researchers are developing tools that can detect fake media. However, these tools require large data sets as well as a variety of information in order to prove efficient.

It was easy to detect fake video because it had telltale indicators such as unnatural blinking or swollen lips. But these days, deepfakes are so authentic that these obvious signs aren't evident. Deepfakes are used in the financial market to alter price of stocks or to make damaging claims against prominent figures.

2. You can get it cheap

Deepfake technology allows people to make believable video clips at less than the expense of hiring an actual actor. It's an excellent tool for those who wish to lower the cost of their multichannel marketing, however it's also susceptible to abuse by actors.

The capability to swap faces and lips can pose the risk of manipulating the public's discourse as well as political instability. It also enables cybercriminals to produce fake videos which could ruin a brand's reputation, and affect their commercial success.

Deepfakes target high-profile individuals as they were the first people to make use of the technology. The famous CMP video, in which Planned Parenthood was accused of selling fetal tissues for profit. The claim was debunked by the institution. Another example is a Reddit user who developed an algorithm that superimposes the face of anyone on flimographic videos as well as a site that lets you send your head to any flim actor.

3. It is a ploy

The deep fakes and AI technology is used to create false and deceitful content that tries to sway people's opinions. This kind of manipulation can be incredibly harmful and it can damage a person's reputation.

For instance, a video, that shows a fake chief executive officer from the company making negative remarks regarding their business could trigger the company's stock price to plummet. An untrusted video of a politician giving a political speech could cause an outrage.

The federal government is worried that a powerful new tool like this could be used by governments from abroad to interfere with U.S. elections and spread disinformation about candidates or the American public.

Academics on the other side, who do not seem to be so concerned about deepfake techniqes argue that they aren't any more harmful than other online fake news. They further point out that the use of fake information can be more harmful to people than politicians by damaging their reputations with flimography. It's essential that we're cognizant of these dangers and come up with effective strategies to fight harmful fakes.

4. It's Not Authentic

In an age that is becoming hyper-personalized, deepfake technology is perilous for individuals as well as societies. This technology allows anyone to appear like a person and can be used in a variety of scams like identity theft and nonconsensual sexual activity. It is also able to fool biometric devices that depend on voice, face, gait, or vein recognition.

It's even more difficult for politicians and institutions to defend their credibility or counter the falsehoods. This can lead to a decline in trust, and undermine democracy. Recent example is a video from the anti-abortion organization CMP which falsely stated that Planned Parenthood sold fetal tissues in exchange for a profit. It was a complete hoax which did significant negative publicity for an established nonprofit. The fake also triggered a wave of misinformation that destroyed democratic discourse and led to the political chaos. An unsavory nation-state can use this type of deepfake in peacetime or during wartime to disseminate false information and create mistrust for the sake of their own gains in politics.