Internet Marketing Fundamentals 1 Day Training in Warsaw

Information

  • Public
  • February 28, 2022 9:00 AM - December 15, 2022 5:00 PM ((GMT+01:00) Warsaw)
  • Regus - Warsaw Sheraton Plaza
  • Sheraton Plaza, BolesÅ‚awa Prusa 2, 00-493 Warszawa, 00-493 Warsaw, Poland (View Map)
  • Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

    Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

    Target Audience:

    Anybody who is interested in learning Internet Marketing Fundamentals Skills

    Learning Objectives:

    After completing this course, Individuals will be able to demonstrate their understanding of:

    SWOT Analysis in Marketing

    Marketing Research

    Real Time Marketing

    Brand Management

    Social Media (I)

    SEO Basics

    Social Media (II)

    Website Characteristics

    Capturing Leads

    Campaign Characteristics

    Prerequisites:

    None

    Course Materials:

    Attendees will receive a course manual with presentation slides and reference materials.

    Technical Requirements:

    For eBooks:

    Internet for downloading the eBook

    Laptop, tablet, Smartphone, eReader (No Kindle)

    Adobe DRM supported software (e.g. Digital Editions, Bluefire Reader)

    eBook download and activation instructions

    Agenda:

    Module One: SWOT Analysis in Marketing

    Strength

    Weaknesses

    Opportunities

    Threats

    Case Study

    Module One: Review Questions

    Module Two: Marketing Research

    Consume All Media

    Finding the Right Price

    Product Development and Improvement

    Identify Your Target Audience

    Case Study

    Module Two: Review Questions

    Module Three: Real Time Marketing

    Dynamic Content

    Engagement Builds Followers

    Constant Readiness and Monitoring

    The Time the Place and the Media

    Case Study

    Module Three: Review Questions

    Module Four: Brand Management

    Every Interaction Counts

    Consistent Through all Media

    Unique Qualities

    Needs to be Actively Managed

    Case Study

    Module Four: Review Questions

    Module Five: Social Media (I)

    You are Building a Community

    A Personal Touch

    Brand Champions

    Make it Easy to Share

    Case Study

    Module Five: Review Questions

    Module Six: SEO Basics

    Relevant and Original Content

    Keywords

    Value Proposition

    Linking

    Case Study

    Module Six: Review Questions

    Module Seven: Social Media (II)

    Content is King

    Blog and Interact

    Webinars

    Constant Monitoring

    Case Study

    Module Seven: Review Questions

    Module Eight: Website Characteristics

    SEO Optimization

    Landing Page

    Analytics

    Mobile and Tablet Friendly

    Case Study

    Module Eight: Review Questions

    Module Nine: Capturing Leads

    Lead Management and Generation

    Give Something Away

    Quality vs. Quantity

    Capture Repeat Customers

    Case Study

    Module Nine: Review Questions

    Module Ten: Campaign Characteristics

    Tailored for Your Audience

    Use Powerful Words

    The 4 W’s of a Campaign

    Monitor and Tweak

    Case Study

    Module Ten: Review Questions

    Module Eleven: Wrapping Up

    Words from the Wise

    Review of Parking Lot

    Lessons Learned

    Completion of Action Plans and Evaluations
     
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