Dillon Cuthrell says metrics and analytics on social media platforms provide valuable insights into an athlete's reach and influence. With these analytics, athletes can demonstrate the tangible value they bring to potential sponsors. Metrics such as follower demographics, engagement rates, and reach allow athletes to quantify their online impact, making it easier to negotiate favorable sponsorship deals. Sponsors appreciate the transparency and data-driven approach that social media metrics provide, making it easier for them to allocate their marketing budgets effectively.

Live streaming has also emerged as a powerful tool for athletes seeking sponsorship. Platforms like Twitch and YouTube Live enable athletes to connect with fans in real-time, providing an authentic and unfiltered view of their lives. Athletes can live stream training sessions, competitions, or even share their experiences and insights. This interactive medium allows sponsors to integrate their products or services seamlessly into the athlete's content, creating organic and engaging promotional opportunities.