Hypermedia, a leading tech company in the digital-out-of-home (DOOH) sector, has secured exclusive out-of-home (OOH) Media Rights for Reem Mall, a renowned shopping destination. The partnership, effective from May 1, 2023, entrusts Hypermedia with installing, maintaining, and managing Reem Mall's extensive media network.

With a focus on leveraging smart technologies and data analytics in retail, Hypermedia, a subsidiary of W Group, is set to provide actionable insights to advertisers. This collaboration will result in one of the UAE's largest digital networks in malls, featuring over 200 digital signages and promotional spaces within Reem Mall. Hypermedia is solidifying its status as a leader in the UAE's OOH advertising scene and regional retail media, emphasizing real-time targeting and audience measurement as a game-changer.

Habib Wehbi, W Group Chairman and CEO, emphasized the significance of this partnership in driving growth and innovation in the DOOH landscape. Bruce von Kaufmann, Mall Director of Reem Mall, expressed excitement about deploying an immersive digital network within the mall.

This collaboration aims to enhance the shopping experience by seamlessly connecting retailers with customers, offering personalized deals, and integrating audience measurement and analytics. Hypermedia's AI-enabled software and 24/7 data analytics services will enable real-time audience insights for more personalized messaging and precise marketing strategies.

The partnership introduces a new DOOH advertising benchmark in the UAE, with analytics tools providing credible, real-time reporting on metrics, further revolutionizing the digital journey for Reem Mall visitors and shoppers. Hypermedia, a pioneer in OOH and In-store Retail Media, is poised to create impactful DOOH advertising experiences within Reem Mall's captivating environment.

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Hypermedia, a subsidiary of the W Group, is a leading DOOH media owner in the UAE, known for creating impactful advertising experiences. With a focus on immersive campaigns, Hypermedia offers advanced media networks and prime locations, supported by data-driven measurement tools. At the forefront of DOOH technology, Hypermedia delivers strategic solutions, using AI technologies to create personalized and interactive content tailored to engage audiences effectively.