Karla Carbo says Augmented Reality (AR) and Virtual Reality (VR) are transformative technologies that can elevate the online shopping experience. Encourage entrepreneurs to explore AR applications that allow customers to virtually try on products before making a purchase. VR can be employed for immersive brand experiences or virtual storefronts, providing a unique and memorable interaction with the brand.

Influencer marketing remains a potent strategy for reaching target audiences authentically. Advise your clients to identify influencers whose values align with their brand and collaborate on campaigns. Micro-influencers, with smaller but highly engaged followings, can be particularly effective in niche markets. Tools like influencer marketing platforms or agencies can facilitate the identification and management of influencer partnerships.