The global connected toys market is anticipated to grow at a CAGR of 8.7% during the forecast period (2023-2030). Connected toys are evolving in response to children’s rising access to screens, regulating traditional objects to have more appointment elements that digital screens deliver but in exploit this, linked toys increase concerns that educators and parents have over children’s use of reflexive digital technologies. For instance, in April 2022, LeapFrog® Enterprises, Inc., a innovative educational connected toys for children, announced the latest additions to its award-winning infant and preschool lines, including interactive plush pals and engaging role-play toys. The new items include My Pal Scout Smarty Paws™, My Pal Violet Smarty Paws™, Clean Sweep Learning Caddy™ and Ironing Time Learning Set™. Unlike traditional toys, AI-driven smart toys possess the ability to learn and adapt to their surroundings, enabling them to provide a more responsive and engaging experience. They also serve as educational tools, introducing children to stem concepts like coding and robotics.
For instance, in March 2023, Pixsee Play and its Pixsee Friend introduce babies to their first AI interaction gently and naturally. Three companion connected toys, bunee, trunkee, and monkee, engage children in stimulating cognitive play through uniquely curated songs while AI captures special parent-child moments for lasting memories on the Cloud. A new crop of connected toys takes advantage of trends in wireless connectivity, the internet of things, artificial intelligence, and machine learning to create highly personalized exchanges between object and child. Connected toy embedded with RFID NFC tag, can serve to identification and authenticating. For the manufacturer's supply chain, accurate and fast inventory be highly improved by using UHFRFID tags.For instance, in February 2020, KidKraft announced its Alexa 2-in-1 Kitchen and Market. That’s right, the wooden kitchen playset filled with wooden pans and fake food remember from pre-school is getting an upgrade with digital voice assistance and RFID tags.
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Market Coverage
- The market number available for – 2022-2030
- Base year- 2022
- Forecast period- 2023-2030
Segment Covered-
- By Interacting Device
- By Technology
- By Age Group
- By Distribution Channels
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- includes Mattel Inc., Sony Group Corp., The LEGO Group, Hasbro Inc., Playmobil, Mattel Inc., and others.
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Connected Toys Market Report Segment
By Interacting Device
- App-Connected Drones
- Smartphone-Connected Toys
- Console-Connected Toys
- Tablet-Connected Toys
By Technology
- Wi-Fi
- Bluetooth
- RFID or NFC
By Age Group
- 2-5 years
- 6-8 years
- 8-12 years
- Teenagers
By Distribution Channels
- Online Stores
- Offline Stores
- Specialty Stores
- Others
Connected Toys Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Basic Fun, Inc.
- Fisher-Price, Inc.
- Jabil Inc.
- K’NEX Industries Inc.,
- Kids II Inc.
- Konami Holdings Corp.
- LeapFrog Enterprises, Inc.
- Leka Inc.,
- Little Tikes
- Melissa & Doug
- Nintendo Co., Ltd.
- Playmobil, Mattel Inc.
- Sphero Inc.,
- Tomy Company, Ltd.
- Tru Kids, Inc.
- VTech Electronics North America, LLC.,
- Wonder Workshop
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