Amazon Brand Registry provides a brand with tools that enable you to represent the brand, find and report violations and share information that can help you proactively prevent infringement. Brand Registry also helps protect intellectual property, create an accurate and trusted experience for Amazon customers.

Amazon Brand Registry is a suite of tools designed to assist brands with protecting their intellectual property and product content on Amazon. The program’s most significant benefit for a brand is the direct control of their detail pages. Additionally, it gives registered Amazon sellers access to many optimization tools.

Let us review all these unique features.

Ability to “lock” the content on the product detail pages from unauthorized changes –  It gives you complete control over your listing content and allows you to choose product titles, descriptions, bullet points, and images. According to Amazon, they “take considerations from multiple contributors” for product listing content. For brands that do not have Brand Registry, it can be challenging to prove that their content is the one that should be displayed.

Access to A+ Content (Formerly Enhanced Brand Content) – A+ Content is one of the optimal ways to highlight your brand on the Amazon product detail pages. An additional benefit of A+ is Brand Story. Share your Brand story across all the products in your Brand (content displays in a new section above the A+). It gives your listing a professional look.

Amazon Brand Stores – One of the most significant benefits of Brand Registry is the Amazon Brand Store under the Amazon Advertising platform. Amazon seller storefront is a mini-me version of your website where you can highlight your product catalog in an organized manner.

Videos – The Brand registry allows you to add videos to your Amazon listing, right under the images. Videos provide a huge boost to your conversion rate, as they allow you to really show your product in action.

Access to Sponsored Brands Ads – Sponsored Brand ads stretch across the tops of the detail page, making them more visible than any other type of ads.

Access to Sponsored Display ads – With Sponsored Display Ads, you can lure customers direct from your competitors’ detail pages. Sound tempting, huh?

‘Build Your Brand’ Tool – Brand Registry also opens up specific analytic pages called Build Your Brand through Seller Central.

Seller Central provides tools designed for Brand Registry owners to achieve their brand-building objectives at a glance:

• Potential pricing competitiveness.
• Prime eligibility.
• In-stock rate.
• Which listings need A+ content.
• Listings missing detail page items.
• Listings with less than five reviews.
• Any negative reviews on your brand.
  
  Check out more info on Brand Registry at https://webycorp.com/