FedEx introduced "fdx," an innovative data-driven commerce platform aiming to seamlessly connect the entire customer journey. As the exclusive logistics company providing end-to-end e-commerce solutions, FedEx plans to transform into a digitally-led business, leveraging its extensive physical transportation network. The platform, officially launching in fall 2024, offers a private preview upon request. Attendees at NRF 2024: Retail’s Big Show can explore a preview at booth #3674. fdx integrates existing and new FedEx capabilities, empowering merchants with digital tools to grow consumer demand, increase conversion, enhance shipment visibility, understand carbon emissions impact, and streamline returns. Upcoming capabilities include order fulfillment optimization and creating custom post-purchase experiences, reflecting FedEx's commitment to achieving carbon-neutral operations by 2040.
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