You can make running an online business easier for yourself if you conveniently create a Google Business profile. There’s no denying that to make an online business work successfully, you need to make it rank on Google. Creating a Google Business Profile makes you business visible to potential customers once they search for a query.
I remember creating a Google Business profile for myself when I was starting my e-commerce business. My business was performing brilliantly in no time, all thanks to the Business Profile. Now how did all of that happen? I’ll explain it to you and why you should make a business profile in the first place.
It Doesn’t Cost You a Penny!
What I found to be the most intriguing about a Google Business profile is the fact that it doesn’t cost anything. It is free for anyone who wishes to make a profile for their business. But you know what isn’t free? Your internet connection! So, contact the Xfinity Customer Service number to learn more about the plans and packages!
The lack of a fee makes a business profile perfect for people who just started their business and have a limited amount of investment. I would recommend that you make the most out of it and create your business profile as soon as you can.
You Can Tell People Where Your Business is
Once you set up a business profile for your business, you can add location so that people have an easier time finding it. It automatically marks your location on Google Maps.
Once your location is added, whenever someone searches for your business, the location automatically pops up in the search results. The customer can then click on the location so that it automatically opens Google Maps, pin-pointing to your location.
Premium Options for Free
Not only is the base product free, but all its services are free to use.
You can add images and videos to your listings to make it aesthetically pleasing. You can also add custom categories to your profile such as areas you serve, brands you sell, etc.
You can also add coupons to your business which gives a discount upon purchasing. You can add all of these things for free to your profile! How amazing is that?
Your Customers Can Leave Reviews for Your Business
There’s no denying that most people tend to read reviews before they buy something. Google is one of the most popular platforms if they need to find reviews about certain products or services.
Once you make a Google Business Profile, you can add an option where customers can leave reviews for the products or services, they bought from you. This also generates an average score for your business; the greater your score is , the more credible your business will appear to users.
Increased Visibility on Google
If you are running an online business, you want it to appear on Google. That is because Google is the platform that will attract customers to your business.
Once someone searches for a product or service that you sell on Google, your business will appear in the search results. This is why creating a Google Business Profile is essential for your business.
Insights to Your Page’s Performance
As long as you have a Google Business Profile, you also have access to behind-the-scenes analytic information. For instance, you can check how the target audience is reacting to your business profile, what the number of impressions is, where the traffic is coming in from, etc.
The insights tab is broken down into three further subcategories: your business visibility showing how your business appears to other users, your engagement levels in regards to how people are reacting to your products/services and the impressions that they generate, and lastly, the audience.
If you are smart about your strategies, you can effectively increase your website traffic and bring a positive difference in your purchase rate.
Integrates with Other Google Tools
Another thing that I found amazing about having a Google Business Profile is that it integrates perfectly with other Google tools such as Google Maps, Gmail, and Google Ads. I already mentioned the how useful Google Maps is for Google Business Profile.
About the Gmail feature, your business Gmail account shows up in the overview of your business profile, along with your other contact information. Users who click on the email address will be redirected to Gmail, from where they can send you an email.
The same goes for Google Ads; your business profile is linked to Google Ads from to manage ads that are displayed on your website. You can also get insights into how well the ads are performing.
Bonus Tip
Don’t forget to add a phone number, email address, and physical address to the overview so users can quickly reach out to your business for a query. This will ease their process of getting in contact with you!