Illuminated signage and lighting are often used at the front of buildings to promote businesses, with the added benefit of being visible from a distance, day or night. These signage solutions are valuable across many industries — from healthcare and education to restaurants, retail, hospitality, and more. With their versatility and effectiveness, illuminated signs play a key role in helping businesses stand out. Below, we take a look at five key benefits of illuminated signage and lighting.
How Illuminated Signage & Lighting Enhance Business Visibility
Illuminated signs come in various forms and can significantly boost the visibility of your business. Whether it’s a driver on the highway or a pedestrian looking for directions, illuminated signage grabs attention, making it an effortless, impactful advertising tool.
From LED installations and uplighting to internal illumination and digital displays, these signs can make any location stand out from a distance. Digital signage, such as electronic message centers, is frequently used by retailers to promote sales, special offers, or important announcements. Beyond creating brand awareness and influencing consumer decisions, digital signage serves as a 24/7 information hub.
1. Limitless Branding Potential
RGB LED signage offers endless possibilities for branding, with the ability to switch between vibrant color displays or subtle white lighting. With dimming controls and over 4 billion color combinations, businesses can use RGB signage to attract customers, guide visitors, and reinforce their brand’s identity at any time of day.
Illuminated signage can be tailored based on building size, location, and local regulations. By working with a professional signage designer, businesses can create a custom commercial sign package that delivers nearly limitless opportunities for unique, branded messaging.
2. Energy Efficiency
LED signage is not only visually striking but also highly energy-efficient. LED signs typically run on 12 volts DC, whereas traditional neon signs require between 4,000 to 15,000 volts AC.
For example, Gator Ford upgraded to an LED lighting system by retrofitting its old fluorescent bulbs with a more energy-efficient LED solution. This change resulted in a 10% reduction in monthly energy costs, with a return on investment achieved in under two years. And as a bonus, they needed only half the number of LEDs to achieve twice the brightness.
3. Cost-Effective Solutions
LED signage also offers cost-saving benefits. A standout example is Fox 13’s SkyTower Radar. By incorporating LED uplighting, they created an impactful and cost-effective lighting solution for the 150-foot-tall, three-sided structure. The entire tower was illuminated from top to bottom using just three custom light fixtures per side.
Additionally, the multi-colored LED system allows Fox 13 to change the lighting according to weather conditions, holidays, or even in support of local sports teams — maximizing the versatility of their illuminated signage without adding significant costs.
4. Improved Safety
Illuminated signage plays a crucial role in safety, whether guiding visitors through a parking garage or providing direction in emergencies. In retail and healthcare environments, digital wayfinding systems offer bright, easy-to-read maps that help customers navigate with ease.
In emergencies, digital signage can transmit real-time updates, delivering clear instructions in bold text and graphics. This can help manage crowds and prevent panic by providing critical information in an easy-to-understand format.
5. A Trusted Partner for Lighting & Signage Solutions
At LITASIGN, we specialize in providing high-quality illuminated signage and LED lighting solutions to businesses worldwide. Based in Shenzhen, Guangdong, China, we are an international export manufacturer of signage-related products, including LED neon signs, channel letters, light boxes, LED infinity mirrors, and more.
Our experienced team can create custom signage designs or retrofit existing lighting to meet your needs — whether it’s illuminating parking lots with efficient, brighter LEDs, upgrading building exteriors with strategically placed lighting, or adding dynamic color-changing LEDs to monument signs.
Conclusion
Illuminated signage and lighting can transform how your business is seen, both literally and figuratively. From energy savings to enhanced safety and limitless branding potential, the benefits are undeniable.
Contact LITASIGN today to learn more about how our custom illuminated signage solutions can help elevate your business visibility. We’re here to assist with all your signage needs, from design to installation.
Get in Touch
Website: litasign.com
Email: sales@litasign.com
Phone: +86 136 3286 9006
Address: Shenzhen, Guangdong, China