The low calorie chocolate market is gaining rapid traction among the global consumers owing to the health benefits associated with the consumption of chocolate along with the low calorie content in the chocolate. Low calorie chocolate offers a healthier alternative to the regular chocolates. The low calorie chocolate market is driven by the rising prevalence of obesity among the adults and children across the globe. The rising health consciousness among the global population is fostering the demand for the low calories chocolates. Further, the demand for the organic low calorie chocolate is rapidly surging in the developed markets like North America and Europe. The organic segment is expected to drive the low calorie chocolate market in the foreseeable future.

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Players operating in the low calorie chocolate industry have used a variety of developmental strategies to expand their market share, exploit the processed meat market opportunities, and boost market profitability. The key players profiled for low calorie chocolate industry include Nestle S.A., Kraft Foods, The Hershey Company, Barry-Callebaut AG, Blommer Chocolate Company, Lindt & Sprungli, Ferrero SpA, Breyers, Mondelez International, Ben & Jerry's, Haagen Daaz, and Dreyer.

The marketing strategies adopted by the key market players also has a crucial role to player in influencing the customers’ demand. Marketing strategy like story telling is the trending strategy. The consumers are highly captivated by the stories behind the products they buy and consume. The story behind the product may significantly influence the buying decision of the customer.