One of the key decisions that helped grow my business was investing in a comprehensive digital marketing strategy. By utilizing social media advertising, search engine optimization (SEO), and content marketing, we significantly increased our online presence and attracted a larger audience. Additionally, focusing on customer feedback and continuously improving our products based on their needs helped build strong customer loyalty. Another pivotal decision was expanding our product line to cater to a wider range of customers, which opened up new revenue streams and markets for us.