The difference between the numbers shown under Visit and Visitor in the Hit Stats block is due to how each metric is calculated. Visit refers to the total number of times your site has been accessed, regardless of who accessed it. So if one person visits your site five times in a day, it counts as five visits. On the other hand, Visitor counts unique users—each person is only counted once, no matter how many times they return. That’s why the
Visit number is usually higher than the Visitor number.
