Juicy Chemistry’s scale dwindles 21% in FY23, losses rise 11%
Juicy Chemistry, a skin and personal care brand, saw a 21% revenue drop to Rs 19.7 crore in FY23, with operating revenue falling 24% to Rs 18 crore. Despite reduced expenses (down 14% to Rs 28 crore), losses rose 11% to Rs 8.2 crore. Key costs included advertising (33%), materials (25%), and employee benefits (10%). Founded by Megha Desai Asher, the brand competes with Sugar Cosmetics, Mamaearth, and Plum. Major stakeholders include ... moreJuicy Chemistry’s scale dwindles 21% in FY23, losses rise 11%
Juicy Chemistry, a skin and personal care brand, saw a 21% revenue drop to Rs 19.7 crore in FY23, with operating revenue falling 24% to Rs 18 crore. Despite reduced expenses (down 14% to Rs 28 crore), losses rose 11% to Rs 8.2 crore. Key costs included advertising (33%), materials (25%), and employee benefits (10%). Founded by Megha Desai Asher, the brand competes with Sugar Cosmetics, Mamaearth, and Plum. Major stakeholders include its Promoters, Amit Nanavati, Verlinvest, and Purplle.
