Top Digital Commerce Platforms for B2B and B2C Businesses
A digital commerce platform is software that enables organizations to develop, host, and administer online storefronts. Merchants may create branded storefronts to offer goods and services. It's the cornerstone for online shopping, allowing customers and sellers to communicate seamlessly.
Digital commerce platforms are classified into three types: B2B, C2C, and B2C. These platforms provide companies with a one-stop solution for managing... moreTop Digital Commerce Platforms for B2B and B2C Businesses
A digital commerce platform is software that enables organizations to develop, host, and administer online storefronts. Merchants may create branded storefronts to offer goods and services. It's the cornerstone for online shopping, allowing customers and sellers to communicate seamlessly.
Digital commerce platforms are classified into three types: B2B, C2C, and B2C. These platforms provide companies with a one-stop solution for managing back-end tasks such as accounting, inventory management, customer care, and order administration. Merchants may use this web-based tool to manage their inventory and orders, connect with customers, sync with other apps, and more.
It is a business concept, not simply a piece of technology. It offers a complete solution for companies to manage their online stores and backside operations. In this blog, we will discuss the meaning of DCP, key trends shaping the digital commerce platform, and the top 6 digital commerce platforms for your business.
What is Digital Commerce Platform?
QKS Group defines a Digital Commerce Platform (DCP) as a technology that facilitates the trading of goods and services for customers predominantly through websites and mobile apps. A Digital Commerce Platform encompasses people, processes, and technologies to execute reporting and analytics, as well as product pricing. It performs content management to deliver tailored promotions driving customer engagement and satisfaction in the entire span of the customer purchase journey across all touchpoints. It surpasses elementary online transactions with an enhanced ability to perform marketing, servicing, as well as development, enabling customers to make buying decisions, and efficient use of business rules and data to display orders price for payment.” The software assists organizations in establishing credibility, which enables marketers to develop better business insights in business decisions.
Key Trends Shaping the Digital Commerce Platform Market
DCPs help firms manage the whole process of selling products and services through online platforms. The platform enables the trading, distribution, and administration of products and services, as well as the execution of sales, operations, and marketing activities through websites, mobile applications, and commerce infrastructure. Several digital commerce solution vendors focus on cloud-native approaches to foster e-commerce innovation. A cloud-native platform enables merchants to introduce new digital commerce solutions while improving time to market. As a result, cloud-native deployment is emerging as one of the most significant trends in application development and deployment for enterprises. This trend focuses on offering excellent value propositions to customers and encouraging innovation across the company.
The DCP market in Asia (excluding Japan and China) is expected to continue expanding rapidly. Several digital commerce solution vendors are focusing on cloud-native approaches to foster e-commerce innovation. A cloud-native platform enables merchants to introduce new digital commerce solutions while also improving time to market.
Most companies rely on market intelligence reports such as “Digital Commerce Platform (DCP) Market Share, 2023, Worldwide” and “Market Forecast: B2B Digital Commerce Platform (DCP), 2024-2028, Worldwide”. These reports offer critical insights into market trends, emerging challenges, and potential risks, helping companies stay ahead of disruptions. As cloud-native deployment is occurring as one of the largest trends for application development and deployment for organizations. This trend will focus on delivering strong value propositions to customers and driving innovation across the enterprise.
Top Digital Commerce Platform in the Market
Now that we've covered the significant features to look for in a digital commerce solution, let's examine the top digital commerce platforms available.
As you examine, keep in mind that each platform has advantages and disadvantages; the best thing you can do is select the one that best meets your requirements and use cases.
Salesforce Commerce Cloud
Salesforce Commerce Cloud (formerly Demandware) offers B2C and B2B solutions recognized as Leaders by QKS Group. Salesforce provides a B2C digital commerce solution driven by AI as an add-on to provide a consistent customer experience across online and offline sales channels. The B2B suite integrates natively with other Salesforce products (e.g., Sales Cloud, Service Cloud, Community Cloud) widely used by B2B businesses. However, Salesforce B2B is based on the proprietary Lightning Platform, whereas B2C is not, which can be a source of concern for firms looking to operate both models on a single platform.
Adobe Commerce
Adobe Commerce is open-source and provides several options for unique experience design. It updates its core product with security and functional changes and offers 3,600 quality-approved extensions to reduce customization costs. Adobe Commerce is a SaaS e-commerce platform that may be hosted on AWS, on-premises, private, or public clouds. It targets midsized and enterprise companies in both B2C and B2B business markets.
Spryker
Spryker is a commerce platform that caters to B2B, Enterprise Marketplaces, D2C, and Thing Commerce. This platform's headless, API-first design prioritizes utility and usability. It is specially tailored to the demands of sophisticated transactional enterprises. Spryker provides a framework that enables firms to adapt, grow, and enter new markets more quickly. It also helps businesses with their digital transformation by allowing them to achieve benefits faster.
Intershop
Intershop is a publicly traded company co-headquartered in Jena, Germany, and Chicago, United States. Intershop serves 300+ customers worldwide from eleven global offices. Intershop's powerful e-commerce platform enables businesses to develop and extend their digital presence, enhance customer experience, and increase online income.
B2C Digital Commerce Platform
Sitecore
Sitecore focuses on providing comprehensive digital experience software. The company's SaaS-enabled, composable platform is intended to help companies facilitate meaningful customer experiences.
Shopify
Shopify is a global commerce company that provides crucial tools for starting, growing, advertising, and managing a retail business of any size. It enhances commerce with a platform developed for reliability, giving a better buying experience for consumers worldwide.
Conclusion
Digital Commerce Platforms (DCPs) have become essential for companies looking to establish and manage their online presence effectively. With advancements in cloud-native solutions, AI-driven personalization, and omnichannel capabilities, the Digital Commerce Platform market continues to grow rapidly. As companies guide this dynamic landscape, choosing the right platform tailored to their needs will be crucial for long-term success.
