Programmatic Advertising Market is anticipated to grow at a CAGR of 30.1% during the forecast period (2023-2030). Programmatic advertising is an automated software used for automatic buying and selling of the digital advertising space. The growing adoption of smartphones coupled with the improving communication network is the key factor supporting the growth of the market globally. According to the Pew Research Center, as of May 2023, there are around 6.84 billion smartphone users across the globe. Additionally, owing to the availability of high-speed internet connectivity has further propelled the usage of smartphones. Hence, the market players are also focusing on introducing smartphone-based programmatic advertising solutions which will further bolster the market growth. For instance, in October 2020, Tech Mahindra collaborated with InMobi to develop video advertising solution, which aims to allow and push advertisers for creating advertising solutions for mobile phones.
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Programmatic Advertising Market Segmentation
By Transaction Mode
- Real-Time Bidding
- Private Marketplace
- Automated Guaranteed
By Advertisement Format
- Desktop Display
- Desktop Video
- Mobile Display
- Mobile Video
By Industry Vertical
- BFSI
- Automotive
- Healthcare
- Manufacturing
- IT and Telecommunication
- Others (E-Commerce, Travel)
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Adform
- com
- AppNexus, Inc.
- Beeswax
- Between Digital
- Centro, Inc.
- Connexity, Inc.
- DataXu Inc.
- Fluct
- IPONWEB Holding Ltd. (BidSwitch)
- MediaMath Inc.
- RadiumOne, Inc.
- Rubicon Projects Inc.
- The Trade Desk
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- We cover more than 15 major industries, further segmented into more than 90 sectors.
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