The global location analytics market is anticipated to grow at a significant CAGR of 19.5% during the forecast period (2023-2030). The growing partnership among key players to enhance the usage of telecom analytics is driving the growth of the global telecom analytics market. For instance, in May 2023, TomTom (TOM2), the geolocation technology provider announced an expanded partnership with Alteryx, the Analytics Cloud Platform company. The agreement will support new Alteryx cloud-based analytics offerings, such as Alteryx Location Intelligence, which premiered at the Alteryx Inspire user conference. Together, TomTom and Alteryx collaborate to integrate TomTom’s Maps APIs into Alteryx products and location insights packages, such as Alteryx Designer and the newly launched Location Intelligence offering on the Alteryx Analytics Cloud Platform. Through this integration, TomTom adds real-world context to support sharper competitor analysis, site selection, and many other types of analysis within Alteryx analytics tools.
Moreover, in February 2023, HERE Technologies, has teamed up with Cognizant to provide real-time location insights and analytics to Cognizant’s customers across the retail, ride-hailing, logistics, manufacturing and automotive sectors. Through this partnership, Cognizant will use the HERE location platform’s robust data visualization and exchange capabilities – including access to real-time traffic data, vehicle, weather, and detailed road attribute data – to build spatial intelligent solutions for its customers.
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Market Coverage
- The market number available for – 2022-2030
- Base year- 2022
- Forecast period- 2023-2030
Segment Covered-
- By Component
- By Deployment
- By Application
- By End-User Vertical
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- including Microsoft Corp., SAS Institute Inc., Google LLC, TomTom International BV, HERE Technologies among others.
Location Analytics Market Report Segment
By Component
- Software
- Services
By Deployment
- On-premise
- Cloud
By Application
- Remote Monitoring
- Sales & Marketing Optimization
- Asset Management
- Risk Management
- Facility Management
- Others (Customer Management & Workforce Management)
By End-user Vertical
- BFSI
- Retail & Consumer Goods
- Healthcare
- Hospitality
- Transport & Logistics
- IT & telecom
- Media & Entertainment
- Other (Government)
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Location Analytics Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Alteryx Inc.
- Cisco Systems Inc.
- CleverAnalytics AS
- Esri Technologies Ltd.
- Galigeo
- Hexagon AB
- IBM Corp.
- Lepton Software
- Pitney Bowes Inc.
- QlikTech International AB
- SAP SE
- Tableau Software LLC (Salesforce)
- TIBCO Software Inc.
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- We cover more than 15 major industries, further segmented into more than 90 sectors.
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