Even our own digital strategy experts here at Skywire London appreciate that there will always be a role for the “brick and mortar” element of fashion marketing. Indeed, as keen watchers of all things style in the UK capital, we have also noticed a variety of fashion-oriented pop-up stores coming on stream for this festive season.
Only a few days ago, in fact, further details were provided by the circular fashion portal Depop about a scheme it had earlier announced with the aim of getting online sellers into physical spaces.
“Reviving the high street for the Christmas party season”
The Depop initiative, which is happening in partnership with the retail pop-up provider Sook, will entail the launch of a series of high-profile temporary stores over six months. It will encompass such venues as the Birmingham Bullring, Liverpool One, and St James Quarter in Edinburgh, as well as Oxford Street and South Molton Street in London.
Depop said that the series would begin with four immersive pop-ups in London during November and December, “encouraging more people to shop second hand while reviving the high street for the Christmas party season.”
The free-to-attend events in London will give 11 distinctive sellers a brick-and-mortar retail presence in Sook’s Central London pop-up spaces.
The first of those will be the streetwear brand Kathandrosa, which will be present at South Molton Street on 30th November, presenting an edit of handpicked vintage and Y2K pieces.
As Depop has also observed: “It’s all about encouraging sellers to connect with their fans in real life and reaching new audiences of fashion-conscious consumers in the capital.”
But there’s much more that the London fashion pop-up scene is giving us this season
This Depop scheme certainly represents one very important side of what pop-up retail activity can make possible – and one that our own digital strategy experts here at Skywire London salute. However, we have also been heartened by the abundance of other pop-ups that have been springing up lately around the capital, as the winter shopping season has intensified.
Many of those were documented in a recent article for Country & Town House, which put the spotlight on such developments as maverick scarf designer Sabina Savage’s Bond Street pop-up, E.L.V. DENIM at Liberty, Omnes on Carnaby Street, and even a pop-up for pre-loved luxury offerings by eBay.
A fair few of those pop-ups are continuing to run at the time of us typing this. So, for a tasteful excursion that might also get you inspired about the possibilities for your own fashion, lifestyle, or high-end brand both online and offline over the months and even years ahead, why not make a beeline for one or more of these temporary outlets?
As for if you would like to more immediately discuss the possibilities for how we could work together, please feel free to do so using our straightforward online contact form.