Remember the time when the Indian beauty industry was dominated by international brands? Although Nykaa made a bold move into the Indian beauty scenario in 2012, it wasn’t enough! People were in dire need of an Indian makeup brand. Wonder why?
Not every International brand had products that suited the Indian skin tone. And, as a result, people often had to make do with whatever was available. That’s when Sugar Cosmetics founder Vineeta Singh came into the picture, acknowledging the need for an Indian cosmetic brand.
The wearability of most of the established brands under Indian weather conditions was questionable back then. Most of them formulated their products keeping lighter skin tones in mind. Understanding these pain points, Vineeta focused on building a cruelty-free cosmetics brand that will suit every Indian skin tone.
And the rest is history! Vineeta’s Sugar Cosmetics was able to build a trusted user base in India just 5 years after launching. Today the brand is India’s most-followed beauty brand on Instagram with over 2+ million followers. The brand is giving tough competition to established International brands today.
So, how did the IIT IIM graduate end up being the Sugar Cosmetics CEO? There’s more to the life of the Sugar Cosmetics founder than you think. Read this article to learn more about this amazing woman!
Early Life and Career
Vineeta completed her schooling at Delhi Public School, R. K. Puram. She was intrigued by entrepreneurship since her teenage days. She completed her bachelor’s degree in electrical engineering from IIT, Madras. Later, she completed her MBA from IIM, Ahmedabad in 2007.
Not every International brand had products that suited the Indian skin tone. And, as a result, people often had to make do with whatever was available. That’s when Sugar Cosmetics founder Vineeta Singh came into the picture, acknowledging the need for an Indian cosmetic brand.
The wearability of most of the established brands under Indian weather conditions was questionable back then. Most of them formulated their products keeping lighter skin tones in mind. Understanding these pain points, Vineeta focused on building a cruelty-free cosmetics brand that will suit every Indian skin tone.
And the rest is history! Vineeta’s Sugar Cosmetics was able to build a trusted user base in India just 5 years after launching. Today the brand is India’s most-followed beauty brand on Instagram with over 2+ million followers. The brand is giving tough competition to established International brands today.
So, how did the IIT IIM graduate end up being the Sugar Cosmetics CEO? There’s more to the life of the Sugar Cosmetics founder than you think. Read this article to learn more about this amazing woman!
Early Life and Career
Vineeta completed her schooling at Delhi Public School, R. K. Puram. She was intrigued by entrepreneurship since her teenage days. She completed her bachelor’s degree in electrical engineering from IIT, Madras. Later, she completed her MBA from IIM, Ahmedabad in 2007.