SEO writing is done to help content rank better on Google. If the content is not optimized, it will come up several pages back in a search.
And why is it so important to get on that first page?
A study found that the number of clicks that pages get depends not only on getting onto that first page of search results, it also depends greatly on getting as high up on that page as possible.
The first result on the first page gets clicked on by more than 28% of people doing the search. After that first result, the percentages go down with each spot on the page. So you need your site to be one of the first results that people see.
Writing for SEO is also important because it is a marketing technique that keeps going for the life of your website.
Many people do well with PPC advertising, but if they stop paying for that advertising, it will no longer bring traffic.
Good SEO content keeps working for your website no matter what else you do to market your site.
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