Components of Digital Marketing At its core, digital marketing encompasses a myriad of channels and strategies, including search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. Each component plays a vital role in amplifying Search Engine brand visibility and driving conversions across diverse digital touchpoints. The Evolution of Digital Marketing Historical Background the roots of digital marketing can be traced back to the early days of the internet when businesses first began to explore online advertising and communication channels.