Market Research Future Insights
According to MRFR analysis, the global Programmatic Advertising market is expected to register a CAGR of 13.70% from 2022 to 2030 and hold a value of over USD 138.25 Billion by 2030.
The programmatic advertising market is growing rapidly and is expected to continue growing in the future. It is a highly automated form of digital advertising that involves the best use of technology. Programmatic advertising involves buying and selling online advertising inventory using software or machine. There are no human transactions or manual inputs involved in this system. With the spread of the novel Covid pandemic, businesses across the globe are slowly leveling up their brand advertisement by using technology.
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Regional Analysis
Asia-Pacific is expected to grow at the quickest rate during the forecasted timeframe. The Asia Pacific region is achieving digital transformation by integrating digital technologies into business processes to create new revenue-generating opportunities. The North American region will continue to dominate the market share due to the rapidly growing number of cell phone users and the expanding population via social media platforms.
Chief Factors Boosting the Market Growth
People everywhere are almost addicted to their phones and carry them constantly throughout the day, and at night, keep them besides their beds. Mobile phones are anticipated to give rise to a substantial opportunity for the programmatic advertising market. With the rapid growth in the mobile market, mobile advertising can garner immense traction backed by the mounting demand for highly advanced technology. Mobiles are gradually replacing desktops and are being called the first screen programmatic technology, rapidly making its way into mobile phones. The emergence of the latest ways as well as tools that help monitor and measure the required data on mobile devices is leading to great prospects for programmatic mobile video. For instance, at present, Facebook is playing an important role in the growth of mobile programmatic.
Almost every industry sector around the world is wholeheartedly embracing digitalization and is continually adopting digital technologies as well as devices to bring about advancements in business processes and also give rise to revenue-generating opportunities. This rising adoption of digital devices among clients as well as their customers in order to share data amongst each other creates a solid platform for programmatic advertising and leads to significant market growth all over the world.
Programmatic Advertising Market Segmentation
The programmatic advertising market has been segmented on the basis of device, ad formats and end users. The end users are further bifurcated into travel, media and entertainment, finance and education. The media and entertainment segment is expected to grow at highest rate during the forecast period.
The prominent players in the programmatic advertising market are – Rubicon Project (U.S.), Adroll (U.S.), Adobe Marketing Cloud (U.S.), DoubleClick (U.S.), Choozle (U.S.), AdReady (U.S.), DataXu (U.S.), Centro, Inc. (U.S.), PulsePoint, Inc. (U.S.) and Outbrain (U.S.) among others.
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