The launch of "Afrobeats:" on NaijaHits Spotify was announced today. Journey of a Billion Streams is a special website that will keep track of everything that has to do with the genre.
The site will look at how Afrobeats came to be in Ghana, how it became popular in Nigeria NaijaHits, how it mixed with other genres, and how it has become one of the most important cultural exports from Africa.
One of Africa's most important musical exports is Afrobeats, which is currently making waves all over the world. Since 2017, the genre has grown by 55% on Spotify, and it was streamed more than 13 billion times in 2022 alone.
Live events, awards, and streaming records are just a few of the significant milestones that leading Afrobeats artists have achieved on the global music stage NaijaHits.
The site will act as a vault for this social peculiarity, including text, infographics, visual components, Spotify streaming information, and the consequences of the April 2023 Afrobeats review charged by Spotify. Kuvora, a research company, conducted this survey to track the rise of Afrobeats and its impact on culture over time.
For the next eight weeks, the website will be updated biweekly and will continue to be an always-on resource with frequent updates on new Afrobeats moments. Fans will also be able to connect with new information about Afrobeats through an interactive experience.
NaijaHits is no doubt that Afrobeats as a genre is here to stay and will only continue to shatter more ceilings," Spotify's Managing Director for Sub-Saharan Africa, Jocelyne Muhutu-Remy stated. The genre has been played for over 223 million hours in 2023 alone, with Spotify streams exceeding 7.1 billion.
We designed this website for new and seasoned music fans who want to learn more about how and where this explosive sound originated.
‘Afrobeats: There will be five major pillars to Journey of a Billion Streams:
Origins: exploring the genres that helped shape Afrobeats, such as Highlife, Juju, and Afrobeat, among others.
Evolution: highlighting the major players in the industry that have contributed to the current sound of Afrobeats.
Fusion: examining the influence of Afrobeats' fusion with Reggaeton and Amapiano genres on its success.
Exportation of Culture: Examining the role that Afrobeats played in the export of African culture through fashion, food, language, and music.
Afrobeats women: shedding light on significant female figures who have contributed to the genre's rise to its current status as a global phenomenon.
NaijaHits Afrobeats timelines, Spotify data, extracts from interviews with industry professionals, and on-the-street videos from key Sub-Saharan African markets will all be available on the website.