Ella is a functional ready-to-drink double espresso made with dairy milk, anchored within the energy drink sector, with excellent health and wellness attributes. Ella has perfected the quick sip natural-caffeine energy boost. For years, the global energy drink industry has tried to balance taste, health and convenience but only Ella is made with real ingredients delivering real taste, in a compact format for an anytime, anywhere lift.
How Did Ella Start?
Meet the founder, Neil Hellmann
Dear Friend,
We all know that instant coffee often falls short in taste, though it’s incredibly convenient. On the other hand, the best-tasting coffee usually requires a visit to a café or the use of elaborate machinery at home.
Many years ago, I was out on an adventure and I wanted a cappuccino. Normally one had to resort to a sachet consisting of instant coffee and powered milk with loads of sugar. I thought:
“There’s got to be a better way to deliver a convenient cappuccino of premium quality?”
After nine years of rigorous testing, sampling, and perfecting recipes, we created Ella. It merges the speed of instant coffee with the flavour and quality of barista-grade coffee. With Ella, you get the most delicious ready-to-drink coffee possible (we believe!).
Each Ella cup features a built-in foaming ring inside. Shake it for just 10 seconds, and it transforms into a rich, creamy cappuccino.
That’s Ella: the most delicious, conveniently-made coffee we believe you’ll find. We challenge you to discover a better-tasting coffee that’s as easy to prepare.
We’ve also taken steps to keep sugar content low and make the packaging highly sustainable!
Ella is a proudly South African company based in Paarl, Western Cape.
Oh and the photograph is Ella winning the Gold Pack Award in 2018!
Best,
Neil Hellmann
Founder of Ella Energy
Phone +27 (0)82 536 6001
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