Your strategy for generating B2B demand should consist of four key elements: conducting research on your Ideal Customer Profile (ICP), implementing an awareness-focused content strategy, leveraging your existing marketing flywheel, and ensuring alignment with your sales efforts.
It's not advisable to directly copy strategies from other companies, but here are some illustrative examples to help you consider integrating similar tactics into your own B2B demand generation strategy.
It's not advisable to directly copy strategies from other companies, but here are some illustrative examples to help you consider integrating similar tactics into your own B2B demand generation strategy.