Turnkey vs White Label Casino: Why Ownership Models Matter for Profitability
Want to start your own white label online casino business?
First, you need to understand the difference between a white label casino and a turnkey casino.
Here’s one of the myths that many people believe: white label casino providers give you a sublicense so that you can operate worldwide.
This is far from the truth.
When you decide to set up a white label casino, you operate under the platform provider’s license.
... moreTurnkey vs White Label Casino: Why Ownership Models Matter for Profitability
Want to start your own white label online casino business?
First, you need to understand the difference between a white label casino and a turnkey casino.
Here’s one of the myths that many people believe: white label casino providers give you a sublicense so that you can operate worldwide.
This is far from the truth.
When you decide to set up a white label casino, you operate under the platform provider’s license.
It’s their license and the only thing you own is the domain they insert into the hierarchy.
You only get the right to direct traffic to your own domain.
Your whole job is marketing! You’re supposed to attract visitors and generate revenue. All the money is accumulated in accounts of payment system providers that belong to the casino platform provider.
You own the domain of your whitelabel online casino! And nothing else…
That’s right… You don’t own the platform or the accounts with the payment providers.
You have no control over cash flow and only get paid when the platform has paid out all your clients.
And here’s why…
White-label casino providers like Softswiss, Moagaming and BlueOcean Gaming hold the license. They’re responsible for every little thing that can happen with the associated domains.
On the biggest platforms, several hundred white-label online casino operators operate under the same license.
The platform loses the license, the owner gets blacklisted.
Hundreds of operators (like your casino) are then immediately out of business.
