Spotting growth opportunities in business is a pivotal role for a business development manager like Kenneth Ketner. In a constantly evolving marketplace, the ability to identify and capitalize on these opportunities can make or break a company's success. To achieve this, a business development manager must possess a keen sense of market trends, customer needs, and competitive analysis.

Competitive analysis is another crucial aspect. By studying competitors' strategies, strengths, and weaknesses, a business development manager can identify gaps that their company can fill. This could involve offering superior quality, lower prices, or innovative features.