Ken Ketner underscores the significance of relationship-building, both with existing clients and potential partners. He emphasizes that effective communication and interpersonal skills are paramount in fostering strong connections, as BDMs are often the face of the company in client interactions. Ketner also emphasizes the role of negotiation and persuasion, as BDMs must craft compelling proposals and close deals to drive revenue.

In addition, he sheds light on the collaborative aspect of the role, highlighting that BDMs must work closely with internal teams, such as marketing, sales, and product development, to ensure a cohesive and synchronized approach to business expansion. He notes that adaptability and a strategic mindset are essential, given the ever-evolving business landscape.