Veritonic, the prominent audio analytics and research platform, has introduced a pioneering approach for assessing the performance of embedded or "baked-in" audio ads. Clients can now employ pixel-based brand lift measurement, allowing them to evaluate these ads when listeners are exposed to them, without relying on forced exposure methods. This approach offers a transparent, unparalleled insight into the genuine impact of baked-in ads, distinguishing Veritonic from other audio measurement providers. The company's versatile audio measurement methods provide clients with a distinct advantage, enabling them to accurately measure and gain actionable insights into the performance of baked-in ads, OTA campaigns, and low-impression campaigns. Leading brands such as Indeed have experienced the value of Veritonic's Brand Lift study for enhancing brand metrics and campaign performance.
Veritonic's audio measurement solutions, including Brand Lift and Attribution, empower advertisers to assess full-funnel performance comprehensively, covering reach, impressions, and call-to-action effectiveness. As the audio and podcast advertising landscape evolves, having measurement data for evolving audio strategies is critical, and Veritonic strives to provide full-funnel, apples-to-apples measurement for all audio endeavors, including measuring baked-in audio ads upon actual exposure. The platform offers independent and comprehensive audio data and analytics, supporting global brands, agencies, and platforms in their audio strategies.