Coda Payments has unveiled Custom Commerce, a direct-to-customer (D2C) web store solution designed to empower publishers, allowing them to connect, sell, and scale their businesses more effectively. Recent research suggests that a publisher currently generating 10% of revenue through its web store could triple this figure by 2024. The key driver behind this anticipated growth is the control over data provided by owned web stores. By directly owning and managing customer data, publishers gain insights into audience behaviors, preferences, and buying patterns, enabling more informed decision-making.

Coda's Custom Commerce is fully customizable, offering publishers a solution that allows them to tap into significant growth opportunities while retaining the unique look and feel of their brand. The platform emphasizes data ownership, ensuring publishers maintain control over the checkout process and have access to invaluable customer data.

The solution goes beyond a personalized webshop, providing publishers with a way to engage customers through live ops events and locally tailored promotions, enhancing the shopping experience. Mike Feldkamp, Chief Technology Officer at Coda, highlighted the platform's role in simplifying direct customer engagement and fostering long-term value through D2C success. Custom Commerce is positioned to reshape out-of-app monetization and deepen publishers' customer relationships, contributing to revenue growth.

Operational flexibility is a central theme, allowing publishers to simplify global expansion and scale digital merchandising functions over time. Coda emphasizes ongoing support to ensure the success of publishers' D2C efforts. With a decade of experience, Coda is already trusted by over 300 publishers, including industry giants like Activision Blizzard, Electronic Arts, and Zynga. Custom Commerce is presented as a comprehensive solution to facilitate global growth, providing publishers with the tools and support needed to succeed in the evolving digital landscape.