Victoria's Secret & Co. (VS&Co) and Google Cloud have unveiled a strategic multi-year partnership ahead of NRF 2024, the retail industry's major event. This collaboration aims to leverage Google Cloud's AI and generative AI technologies to enhance global customer experiences on Victoria's Secret & Co.'s website, which currently receives over 500 million annual visits. The focus is on creating personalized and inclusive online shopping experiences at scale. The partnership will explore a generative AI-powered conversational assistant for tailored product recommendations based on individual preferences and experiences. Following VS&Co.'s acquisition of Adore Me in December 2022, this collaboration will integrate Google Cloud's Vertex AI platform, driving synergy across brands. The strategic implementation of AI extends to marketing, customer sentiment analysis, supply chain optimization, and associate training. The partnership solidifies Victoria's Secret & Co.'s commitment to technological innovation for an elevated customer journey and reinforces its position as a retail leader. The selection of Google Cloud was influenced by its AI security leadership and seamless integration capabilities with existing systems at scale.