Google Cloud has unveiled a suite of new AI and generative AI-powered technologies aimed at enhancing various aspects of the retail industry. Timed ahead of NRF 2024, the prominent retail event, these innovations focus on personalizing online shopping, refining operational processes, and modernizing in-store technology deployments. The technologies include a conversational commerce solution that enables retailers to embed generative AI-powered virtual agents for nuanced and personalized customer interactions. Another addition is the Large Language Model (LLM) capability in Vertex AI Search, offering Google-quality search, browse, and recommendations tailored to unique product catalogs. Furthermore, Google Cloud introduces solutions for customer service modernization, catalog and content enrichment, and in-store technology transformation with the retailer-focused configuration of Google Distributed Cloud Edge. This comprehensive approach underscores Google Cloud's commitment to revolutionizing the retail sector by leveraging advanced AI capabilities.